Rubbish Monster - Clean Up Or Else!

I remember very clearly the anti-littering campaign in South Africa during the 1980's - Watch the Zap It In A Zibi advert here and bring back the memories. The message was very clearly etched in my mind after countless SABC screenings of the ad, the posters in schools and around the suburbs and in the general print media.

In 2007 there is clearly a need for a renewed campaign against the scourge of littering. Our beautiful country is becoming a giant repository for junk as an attitude of social irresponsibility takes hold.

Enter - The Rubbish Monster! Watch the ad here (7.8MB).

This is the creation of Braam Jordaan of the Computer Graphics Society. The back story to the creation of this ad makes for interesting reading. I have not seen this ad on TV yet but I do believe it should be shown. Perhaps this character will hold as much sway in the minds of today's youth as the Zap It In A Zibi Can ostrich did for me back in the 1980's.