Tuesday, 26 June 2007

SA In A Box

I love seeing people embrace the uniqueness of our country and leverage that same uniqueness to empower others and share the multi-faceted beauty of South Africa with the world.

Just such a group of people are those who run South Africa In A Box. What these guys essentially provide is a place where corporates and personal clients can order a box filled with goods that are uniquely South African. The boxes are either made of wire, tin or card according to the client's preference and are approximately the size of an A5 diary - perfect to fit into luggage for an overseas trip or for a visiting client.

Many of the items in the box are produced specifically for this project and the company partners with various economic empowerment initiatives around the country.

The boxes can also be branded which makes them wonderful corporate gifts.

Billed as a the 'ultimate South African gift' this concept is bound to take off - I would love to see the multitude of South African corporates buy into this concept for two reasons :

1) It is a fantastic way to advertise our great country
2) It creates job opportunities for previously disempowered communities

This project will change lives - why not support them and order a box today?

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