Monday, 02 July 2007

PushPlay replies

In response to yesterday's post about SA online DVD rental company PushPlay, Debra Wynne of PushPlay has posted a comment which I reproduce here -

Thank you for featuring PushPlay on your blog. We love the exposure and it's great that more folk get to hear about us as we are planning to roll out nationwide very shortly.

With regards to our marketing campaign (or lack thereof):- We have been focusing on our distribution systems, working closely with the post office to development a system exclusively for PushPlay which will ensure the fast delivery and return of DVDs nationwide. I'm sure you can appreciate the amount of work and the time that is involved in this task at a national level, but we are now confident that we are ready to roll-out nationwide. Even without much advertising we have had great response from word of mouth marketing.

With regards to being linked to Netflix:- no we are not. The concept of online DVD rental is one which most South Africans have not yet heard of, which means we are currently in the education stage of the business. On top of this, it can be a confusing concept to explain. We recently added the How it Works page to try and explain to new subscribers what they can expect from the service and what the benefits of the service will be to them. The diagram has been used on our homepage since July last year and Netflix only recently added their diagram to the How it Works page. Who's flattering whom we could ask? We might have taken some guidelines from their How it Works page layout, but it works and it's simple and we like it. If you find us terribly unoriginal we apologise, we are partly guilty.

We'll be in Joburg very soon, and so will let you know. Thanks again.

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